Parade, bowl games to bring big money

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DOWNTOWN — Amid a local economy sacked by underperforming tax revenues, slumping home values and high unemployment, the biggest winners in the Rose Bowl and BCS National Championship Game in Pasadena won’t be taking the field.

The 121st Rose Parade and two post-season college football games are expected to produce an economic impact of $350 million to $400 million for greater Southern California, according to the Pasadena Tournament of Roses and past economic studies.

“This has to be an economic pleasure for the Southern California region,” said Bill Flinn, chief operating officer for the Tournament of Roses. “This year there’s no doubt about the fact. You have two games, four out-of-state teams and a parade that drives hundreds of thousands of people to the area.”

A new rotating collegiate bowl system for the first time brings to Pasadena two major bowl games within a week of each other.

A further economic boon to the area comes in the fact that neither USC nor UCLA are competing in the games, said Bruce Ackerman, president and chief executive of the Valley Economic Alliance.

He noted that not only are the competing colleges from outside Southern California, but the closest school is more than 800 miles away in Eugene, Ore.

Read on.

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Written by Christopher Cadelago

December 31, 2009 at 12:54 pm

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